Established: February 29, 2016
Revised: December 1, 2025
Company Name: Bicycle&Co., Inc.

Privacy Policy

Our company fully recognizes its social responsibility to protect all personal information it handles. We respect the rights of individuals and comply with all applicable laws and regulations regarding personal information protection.

To implement the policy set forth below, we establish a Personal Information Protection Management System. We continuously strive to maintain and improve this system while remaining aware of evolving legal standards, IT trends, social demands, and changes in the business environment.

We ensure that personal information handled in connection with services provided on this website, as well as in employment and human resource management, is kept accurate and up to date. We properly obtain, use, dispose of, and provide personal information within the scope necessary to achieve specified purposes and do not handle personal information beyond those purposes. We implement appropriate measures to ensure this. For specific purposes of use, please refer to “Handling of Personal Information” below.

We implement reasonable security measures to prevent risks such as leakage, loss, or damage of personal information. We allocate appropriate management resources based on the nature of our business, establish and maintain a robust security framework, and continuously improve it. In the event of an incident, we will promptly take measures to prevent further damage and recurrence.

We respond promptly and sincerely to complaints and inquiries regarding the handling of personal information.

This policy is distributed to all officers and employees and is made publicly available on our website and other materials so that it is accessible to anyone at any time.

Handling of Personal Information

Name of Business Operator

Bicycle&Co., Inc.

Person Responsible for Management

Personal Information Protection Manager: Yuki Goto

Acquisition of Personal Information

We may acquire and use the following personal information of customers who use our EC website “CHARI&CO” (the “Site”) in accordance with the purposes described below:

Information Related to Use of the Site

Name, email address, phone number, address, and other information provided by customers
Information necessary to carry out transactions conducted through the Site (including browsing activity, purchase history, and payment method used)

Payment Information

Credit card information
Bank account information
Electronic money information
Other payment-related information

Device Information and Cookie Data

When customers use the Site, view advertisements or content related to the Site, or enable cookies (including web beacons, UID, and similar technologies), we automatically collect information regarding the devices used, including PCs, mobile phones, and tablets.

This includes:

Device identifiers and mobile advertising identifiers
Operating system information and internet connection information
Location information
Referrer information
IP address
URLs accessed and timestamps
Server log information
Information regarding displayed or searched products/services

Purpose of Use

We use personal information obtained from customers for the following purposes:

To allow customers to log in to the Site
To ship products
To process payments
To analyze browsing and purchase history and conduct advertising, marketing, CRM, service improvement, and R&D of new products/services (including promotional materials, surveys, and sample distribution)
To respond appropriately to inquiries

Provision to Third Parties

We do not provide personal data to third parties except in the following cases:

With the customer’s consent
When required by law
When necessary to protect life, body, or property and obtaining consent is difficult
When necessary for public health improvement or child welfare promotion and obtaining consent is difficult
When cooperation with governmental bodies is required by law and obtaining consent may hinder such duties

Outsourcing of Personal Information Handling

We may outsource part of our operations to external contractors to provide better services. In such cases, personal information may be entrusted to contractors. We select contractors that appropriately handle personal information and ensure proper management and confidentiality through contractual agreements.

Voluntary Provision of Personal Information

Providing personal information to us is voluntary. However, failure to provide required information may prevent us from properly delivering services.

Creation and Use of Pseudonymized Information

We may create pseudonymized information that cannot identify a specific individual in accordance with legal standards and use it for marketing purposes.

We will:

Process personal information in accordance with legal standards
Implement security measures to prevent leakage of deleted information
Not cross-reference pseudonymized information with other data to identify individuals
Not use contact information within pseudonymized data to contact customers

We will not provide pseudonymized information to third parties except as permitted by law.

Creation and Use of Anonymized Information

We may create anonymized information that cannot identify individuals and cannot be restored.

We will:

Define authority and responsibility for handling identifying codes
Limit included data to prefecture, age group, gender, browsing history, purchase history, and browsing environment
Ensure safe management
Not cross-reference with other data to identify individuals

When providing anonymized information to third parties, we will disclose the items provided and the method of provision and clearly state that the data is anonymized.

Acquisition of Personally Related Information

We may receive personally related information (such as identifiers or behavioral history) from third parties that do not possess identifying information and link it with personal information we manage. Such information will be handled in compliance with applicable laws.

Information Collection Modules

The Site may incorporate information collection modules selected by us to analyze site usage and advertising effectiveness.

Name: Google Analytics
Provider: Google LLC
Privacy Policy: https://www.google.com/intl/ja/policies/privacy/

These modules collect information without directly identifying individuals and are managed according to the provider’s privacy policy.

Changes to Privacy Policy

We may change this Privacy Policy without prior notice due to business necessity, new legislation, or amendments to existing laws. Changes will be posted on the Site. Please review the latest version when using our services.

If we change the purpose of use beyond a reasonably related scope, we will obtain the customer’s consent.

Contact Information

For requests regarding notification of purpose of use, disclosure, correction, addition, deletion, suspension of use, erasure, suspension of third-party provision, or complaints:

Bicycle&Co., Inc.
The Room Todoroki WEST 203
7-2-31 Todoroki, Setagaya-ku
Tokyo 158-0082 Japan
Email: info@chariandco.jp

Please note that inquiries received on Saturdays, Sundays, public holidays, year-end and New Year holidays, Golden Week, and summer holidays will be handled on the next business day.

Bicycle&Co., Inc.
Yuki Goto
Representative Director