About

In 2008, it was a bicycle shop and a brand that got started. Located in the Lower East Side of New York, an area of ​​Manhattan with few skyscrapers and still retaining a downtown atmosphere, they rode with fellow riders who knew the world's capitals inside and out, formed a team and competed in races around the world, and cycled through both the city and the races. Their 17-year story, filtered through New York, is now being transformed into functional fashion.